Marketing Dashboard
Campaign performance, channel ROI and conversion funnel across all active spend.
Total Spend
$125,600
across 6 campaigns
+8.4%vs last month
Impressions
9.83M
brand + perf
+22.1%vs last month
Avg. ROAS
4.2x
target 3.5x
+0.4xvs last month
Conversions
18,420
$6.82 cost/conv
+12.6%vs last month
Campaign Performance
Spend vs. revenue, by campaign
6 active
Channel Mix
Budget allocation
Conversion Funnel
Impressions → Revenue
Smooth area
Top Campaigns
Ranked by ROAS
3 over target
- 1
Newsletter — Jan 2025
Email · $4,200
8.6x
ROAS
- 2
Affiliate partner Q1
Affiliate · $12,200
5.1x
ROAS
- 3
Helios Q1 Launch
Search · $48,200
4.2x
ROAS
- 4
Founder LinkedIn series
Social · $18,400
3.4x
ROAS
- 5
Aurora Headphones Push
Display · $32,800
2.8x
ROAS
All Campaigns
Detailed performance table
6 of 28
| Campaign | Channel | Impr. | Clicks | CTR↕ | Spend↕ | ROAS↕ | Status |
|---|---|---|---|---|---|---|---|
Helios Q1 Launch C-2204 | Search | 2.4M | 84.2k | $48,200 | 4.2x | live | |
Aurora Headphones Push C-2201 | Display | 3.1M | 62.4k | $32,800 | 2.8x | live | |
Newsletter — Jan 2025 C-2198 | 412k | 38.1k | $4,200 | 8.6x | ended | ||
Founder LinkedIn series C-2195 | Social | 1.8M | 44.6k | $18,400 | 3.4x | live | |
Affiliate partner Q1 C-2192 | Affiliate | 920k | 22.8k | $12,200 | 5.1x | live | |
Holiday clearance C-2188 | Display | 1.2M | 18.4k | $9,800 | 1.4x | paused |